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ASAI San Francisco 2013

Come to the conference. Stay for the view.

Venue and Speakers
Holiday Inn Golden Gateway has been reserved for ASAI programs. We have invited Pixar, John Shulters and Robert Becker to present lectures. The panel at SPUR titled "Drawing in the Digital Age" will consist of Tim Culvahouse, John Kriken FAIA, Michael Wilis, and Gil Gorski ASAI.

Architectural Illustration Expo
This year, for the first time ever, ASAI will be hosting a meet the illustrators "Architectural Illustration EXPO". All attending ASAI seminar participants will have this exciting opportunity to connect to our community of design colleagues, clients, students, and future ASAI members. Come prepared to showcase your illustration work, provide review and tips to those with illustration questions, meet other illustrators, expose the design community to the services you can provide, and maybe even connect with a new client! There will also be vendors showcasing their products. Learn something new from participating vendors.

Exhibition Opening Reception
AIP 28 exhibition opening will be held at the gallery hall at Gensler.

Awards Banquet
Banquet & presentation of awards for selected artists of Architecture in Perspective 28.

President's Retreat
Following the conference will be the President's Retreat on the beautiful Monterey Peninsula. Our President, Jason Shirriff, has chosen the Hotel Pacific for our stay.
Click Here for More Information

Significant dates
  • 1st September
Deadline for hotel reservations


Tia Kratter
Art Director at Pixar Animation Studios

John Shulters
President and Founder of Ascension Studios

Robert Becker
Founder of
Presenting Architecture

Program Details

October 2nd,

Registration, SPUR Panel, and President's Welcome Reception
6:00PM - 7:30PM
SPUR Panel Discussion
SPUR Headquarters
Drawing In The Digital Age
A special treat for early arrivals. We are co-hosting with SPUR, the San Francisco Planning and Urban Research Association (

Drawing affords the designer the ability to reach an audience, but perhaps more importantly: the ability to reach the designer's own best thinking.

In the relatively short twenty eight years of the ASAI, dramatic technical advances, a new economy, changing social needs and mores, all seem to have altered not only how and what we design, but how it is presented.

As a communicative tool, in ways real or perceived, the nature of drawing seems quite different these days. In other ways, not at all. Old ways are being challenged. New ways not yet fully comprehended. Times are changing and uncertain.

We've asked four experts to share their thoughts on drawing's power to communicate.

Designers, Architects, Urbanists, and Illustrators will make up the audience and there will be time for questions and answers.

Noah Christman
Public Programming Manager, SPUR
Noah is responsible for overseeing the creation and execution of programming, tours and exhibitions for SPUR's offices in San Francisco and San Jose. He has administered the organization's programs since March 2011, organizing more than 50 unique events each quarter.

Prior to moving to the Bay Area in 2011, Noah was based in Orange County and worked in the fields of community design and development, proposing urban design solutions for both domestic and international projects including mixed-use urban infill in California, new town concepts in China and a sustainable school for women and children in rural Tanzania.

In addition, Noah has also worked closely with the Orange County/Inland Empire District Council of the Urban Land Institute (ULI) since 2006, assisting in the design and implementation of a wide variety of programs, events and Technical Assistance Panels geared towards educating the organization's constituency, local agencies and the general public in the responsible use of land.

John Kriken, FAIA
John Kriken is an Architect and Urban Designer, Past Partner and now Consulting Design Partner with Skidmore, Owings &Merrill's San Francisco office.Six years ago he also became a Professor in the Masters of Urban Design Program at UC Berkeley .He studied at UC Berkely's College of Environmental Design and Harvard's Graduate School of Design.His work has been recognized by numerous design awards.In 1979 he founded the" Sunday Afternoon Watercolor Society" made up of Architects,Planners,Illustrators and their Friends for painting together ounce a month in scenic SF settings In 2010 he authored a well illustrated book "City Building,Nine Planning Principles for the Twenty First Century".

Gil Gorski, ASAI
A licensed architect, is the designer for numerous projects, including the World Headquarters for the McDonald's Corporation in Oak Brook, Illinois and the Oceanarium, a major addition the John Shedd Aquarium in Chicago. Gorski has also served as a studio professor at the Illinois Institute of Technology and at The School of the Art Institute in Chicago. He presently holds the James A. and Louise F. Nolen Chair in Architecture as Associate Professor at the University of Notre Dame. In 1987 Mr. Gorski was designated the Burnham Fellow by the Chicago Architectural Club and was awarded a three-month fellowship to the American Academy in Rome. Since 1989 Gorski has headed his own firm specializing in design and illustration. The American Institute of Architects awarded Gorski a National Award for Collaborative Achievement. In 1990, and again in 2002, the American Society of Architectural Illustrators awarded Gorski the nation’s highest singular honor in architectural illustration, the Hugh Ferriss Memorial Prize.

Tim Culvahouse, FAIA
Helps fellow architects expand, refine, or otherwise enrich what they’re doing. He is Editor-in-Chief of the American Institute of Architects, California Council and past chair of the board of the non-profit Public Architecture. He is the editor, as well, of The Tennessee Valley Authority: Design & Persuasion, published in 2007 by Princeton Architectural Press. His articles have appeared in a wide range of journals, including 306090, ANY, Art Papers, Design Book Review, Harvard Design Magazine, Modulus, Perspecta, Residential Architect, and World Architecture. A former Head of the Department of Architecture at the Rhode Island School of Design and former Associate Dean for Design & Architectural Studies at California College of the Arts, he has served as the Favrot Distinguished Chair in Design at Tulane School of Architecture, Masters Studio Visiting Critic at Carleton University in Ottawa, and Friedman Visiting Professor at UC Berkeley. He earned his Master of Architecture from the Tulane School of Architecture and a Master of Environmental Design from Yale University.

Michael Wilis, FAIA
7:30PM - 10:00PM
President's Welcome Reception
Chris Grubbs' Loft
Meet and greet old friends. Make new ones. Enjoy the best of California food and wines in a place made for parties. Chris opens his home in San Francisco's first ( and best ) Loft conversion. "The Lofts" started life as an old cigarette factory turned liquor warehouse. See how South of Market (SoMa) converted itself into the City's lively mixed use neighborhood of bars and restaurants, auto body shops, high end supermarkets, High Tech startups and and fashionable residential addresses. Come and have fun!

It's a short walk, or Muni Metro ride, from the SPUR panel discussion. Door to door bus line connects the Hotel to Chris' place. The City's busiest taxi stand at the Caltrain Station is half a block away.

October 3rd,

Sketch Tours, AI Fair, and Exhibit Opening
9:00AM - 12:00PM
Sketch Tour
Golden Gate Bridge Sketch Tour
The Fort Point Tour has SOLD OUT. We are arranging a second tour on top of the bridge.

It’s clear to see why the Bridge was named one of the “Seven Engineering Wonders of the Modern World” by the American Society of Civil Engineers. People come from all over the globe to learn how it was built, to admire its magnificent Art Deco design, and to be inspired.

Tour will be rigorous. Dress for any kind of weather. Box Lunch will be provided.

Space is limited so book early.

1:30PM - 4:30PM
Trade Show
Architectural Illustration Expo
This year, for the first time ever, ASAI will be hosting a meet the illustrators "Architectural Illustration EXPO". All attending ASAI members will have this exciting opportunity to connect to our community of design colleagues, clients, students, and future ASAI members. Come prepared to showcase your illustration work, provide review and tips to those with illustration questions, meet other illustrators, expose the design community to the services you can provide, and maybe even connect with a new client! There will also be vendors showcasing their products. Learn something new from participating vendors.

Held at the San Francisco AIA offices and intended to draw in architects, clients, architectural Illustrators and students around the bay area and beyond. Meet and greet architectural illustrators and industry professionals involved in the visualization and depiction of buildings.

From AEC vendors to portfolio reviews this is sure to be the premier event for those interested in drawing and illustrating architecture in any medium.

More details to be announced.

5:30PM - 7:30PM
AIP 28 Exhibit Opening
Gather for the ceremonial opening of Architecture in Perspective 28. All the award winners and many guests will make this an event not to be missed. Taking place in the beautiful exhibit gallery at Gensler local office. They have generously provided their space for the 2 month long exhibit. Note: office and exhibit space is not open Saturdays.

October 4th,

Sketch Tours, Seminars, and Dining
7:00AM - 10:00AM
Sketch Tour
San Francisco City Club
The City Club of San Francisco has invited us to their First Fridays "Coffee and Conversation" light breakfast, and the opportunity to enjoy one of the best Art Deco interiors west of the Mississippi.

Network with fellow ASAI members as well as the City's business and community movers and shakers. Stay to admire and sketch the beautifully appointed spaces that surround the glorious Diego Rivera mural "Allegory of California" which graces the magnificent Deco stairwell.

10:00AM - 12:00PM
Sketch Tour
Pacific Telephone Building
Tour this year's AIP iconic image. J.R. Miller and Timothy Phlueger's "Talk Tower" , rendered by Hugh Ferriss in 1924, is about to be realized anew in October as Yelp's new San Francisco home, 140 New Montgomery.

Totally transformed for the 21st Century (LEED Gold structural rehabilitation, LEED Platinum interior spaces), its early 20th Century character has been lovingly restored and preserved. A joy to tour and to draw.

1:30PM - 2:30PM
Keynote - Tia Kratter - Art Director at Pixar Animation Studios
Solving Creative Challenges from an Artistic Point of View

Over the past few decades technology has catapulted design forward quickly, but good ideas and approaches are often born from age-old approaches. How do we tackle our creative issues by combining fast-growing technology with more classic methods?

Tia will examine the strategy that artists at Pixar use to combine both new and old techniques to resolve story-telling.

3:00PM - 4:00PM
Marketing and the Value of What We Do
Marketing from the View of Our Prospective Clients

This panel discussion will be from the client's point of view. Giving insight to how our work is perceived and valued. Some of the questions that will be discussed will be:
How to market our talent?
Who are the decision makers that decide on in house or to go out of house for visualization?
What is the best way to approach a client you have never worked with?
What is our added value to a project?
Why marketing is not begging!
These are things that the artist in us has struggled with selling to clients.

October 5th,

Seminars, Sketch Tours, Silent Auction and Awards Banquet
8:00AM - 9:00AM
“Satisficing”: A freelancer’s approach to digital illustration for architects & designers
John will team up with Robert Becker to present “Satisficing”

“Satisficing”, Approaches to digital illustration & visualization vary widely from firm to firm, but there are certain considerations that apply specifically to freelancers and small businesses. Individuals need to have a broader and deeper understanding of several different tools simultaneously to complete projects on time and within budget. Proper time management is essential for small business owners and this course will cover each aspect of a project:

●marketing & contracts specific to design visualization
●procedures for working with client data sets
●leveraging the cloud to manage your business, review with clients, and deliver your projects

Nearly every stage will focus on speed and efficiency, with the ultimate goal of "satisficing"...delivering sufficient quality to satisfy a client's expectations and compete effectively in a global market.

9:30AM - 10:30AM
The “Technologic” Process: Utilizing the Latest Technology for Advanced Design & Visualization
The “Technologic” Process was first developed and implemented for Deer Haven Farms, a tree home designed and built by Pete Nelson, star of the new show “Treehouse Masters” on Animal Planet. Using this project as a real-world case study, we’ll show how we integrated the latest software & hardware technology into a traditional design workflow from beginning to end to maximize cost benefit, flexibility, and quality.

We’ll examine the use of photogrammetry to produce a digital site survey, as well as other 3D scanning methods for projects at various scales. Next we’ll see how these data sets work within our design tools and provide some tips and tricks for working efficiently and producing high quality. Lastly, we’ll evaluate the different deliverable options that leverage all our 3D data, including 3D printing, augmented reality, and real-time interactive environments.

11:30AM - 2:00PM
Sketch Tour
Fort Mason & Quarters 4
You're invited to a Garden Party in a spot so secluded that most San Franciscans don't even know it exists. But through a certain chain-link gate and down a shady path, you'll find yourself on a lawn for lunch, with one of the best views of the Bay in all of San Francisco. Ken Maley and Firat Yener, friends to the ASAI, have opened their home, one of the oldest surviving residences in the City, to us for a box lunch, some California wine and the best seat in town.
Be sure and bring your sketch book!

Enjoy your free time 2-6:30PM.
Fort Mason
Crissy Field
Fisherman's Warf
The Exploratorium
Or rest up for the evening's Silent Auction and grand Awards Banquet.

6:30PM - 7:30PM
Silent Auction
Long standing tradition, the silent auction, will be held and an opportunity for everyone to submit a sketch from the week or other piece of architectural illustration to be auctioned off to benefit ASAI.

Own a piece of your favorite contemporaries work.

7:30PM - 10:00PM
Banquet and Awards Ceremony
Join awarded architectural Illustrators for the Architecture in Perspective 28 awards banquet. Come help us celebrate the amazing and varied work our members do.

October 6th,

Member's Breakfast, Checkouts and Depart for President's Retreat
8:00AM - 10:00AM
Member's Breakfast
10:30AM - 12:00PM

Board Meeting

Download conference schedule

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