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Sponsor_Forrec - The American Society of Architectural Illustrators (ASAI)

FORREC — Experience by Design

Forrec is a world-recognized leader in the creation of distinctive places and memorable experiences. With built projects in over 20 countries on six continents, Forrec has a proven ability to build big ideas — to plan, design, develop and manage every aspect of a project, from initial concept to opening day.


Forrec has earned the trust of some of the world’s most successful leisure and entertainment companies. These include:

• The Tussauds Group • Paramount Studio City • Legoland Development Corporation
• Hyundai Group • Samsung Everland • The Government of Abu Dhabi
• Hard Rock Café International • Marvel Comics• World Wrestling Entertainment
• CenterParcs in France and Holland • Jumeirah Resorts in Dubai
• Paramount Parks in Canada • Samsung at Everland in Korea • Nickelodeon, in the USA, • Universal Studios, world-wide


Forrec's expertise begins with conceptual planning and design, and extends to a comprehensive range of coordinated professional services. From concept to completion, these services include:

• Creative Concepts • Program Development • Design Management • Brand Extension
• Design Continuity • Master Planning • Architectural Design • Landscape Architecture
• Interior Design • Attraction Design • Graphic & Signage Design • Exhibit Design


Forrec’s thorough understanding of how to attract and entertain large numbers of people — combined with broad experience in master planning and detail design — allows an unconventional approach to projects with the vision to identify and explore new opportunities.

Forty years of international experience in theme, urban, architectural, landscape and interior design have given Forrec a unique ability to conceive and develop innovative schemes that reflect the economic, geographic and demographic realities of every project and client.

Forrec's successful projects include a wide range in size and complexity: planned communities and urban spaces, theme parks, water parks, resorts, retail, hospitality, gaming venues and cultural attractions. Built and pending projects include:
• Hard Rock Café, Toronto, Canada • Nickelodeon Family Suites, Orlando, Florida
• Universal Studios, Orlando, Florida • Universal Studios Dubai, UAE
• Universal Studios Port Aventura, Tarragona, Spain
• Legoland Deutschland, Günzburg, Germany • Samsung Everland, Seoul, South Korea
• Canada’s Wonderland, Toronto, Canada • West Edmonton Mall, Edmonton, Canada
• Canada Olympic Park, Edmonton, Canada • Spanish Springs, The Villages, Florida
• Alam Sutera, Jakarta, Indonesia • Shanghai Science & Technology Museum, China
• Downtown @ Uniworld City, Kolkata, India • Wong Amat Resort, Pattaya, Thailand
• Sports City Dubai, UAE


Forrec's large multidisciplinary professional staff works together to craft a project from beginning to end, on time and on budget. A team approach ensures that the critical balance of design creativity, master planning, technical details, market research, economic evaluation and local cultural awareness is consistently maintained. Forrec possesses in-depth knowledge and understanding of comparable facilities and precedent studies for both themed attractions and tourism-based attractions, and maintains an ongoing professional relationship with leading manufacturers and suppliers, world-wide.

As providers of complete services, or as lead design coordinators on large-scale projects, Forrec employs unique skills in the creation of memorable experiences.


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